What is the competition doing?
Spend some time looking at the websites of other authors and writers who write in the same genre as you. It’s likely that they will have spent time researching their market and target audience, so you might as well take advantage of their had work.
► How are their websites structured?
► How many pages to they have?
► What colour schemes do they use?
► What tone of voice do they use?
► Do they sell their work online? If so how?
► Which sites do you like best and why?
► What sites don’t you like and why?
Make a note of any websites that you particularly like. They are always a good starting point for your website design phase.